The Washington Post Has Begun Blocking The Ad Blockers

Another skirmish in web media’s forever war.

Washington Post / Via washingtonpost.com

It starts with a gentle nudge and ends with a hard block and a demand for cash. The Washington Post has begun intermittently redirecting desktop users to a subscription page if they are using the popular AdBlock software, some readers have reported.

In one case, using Chrome with AdBlock on, the Post had a dialog box redirecting users to enter their email for a free six week subscription. The anti-AdBlock measures don't seem comprehensive just yet — we were able to view articles after clicking through from a search results link in Firefox with the ad blocking software turned on. But when we clicked through to another article on the site, the redirect screen popped up.

Washington Post / Via washingtonpost.com

Another user saw the subscription redirect when they clicked on a link from the Post's Facebook page. They also saw another pop-up informing them that to keep reading, they would need to disable the ad blocker.

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