BuzzFeeders Tried The Apple Watch And This Is What We Thought

“It taught me how much I hate actually interacting with my iPhone.”

Getty Images / BuzzFeed

The best sales tool in the world is a happy customer. When someone has a good experience with a product, and tells other people about it, it's as valuable as six Super Bowls' worth of advertisements. That's especially true for first-generation, category-defining products, like the Apple Watch.

The Apple Watch garnered a lot of attention out of the gate, but to go from novelty to necessity it's going to need those people who bought it to help convince other people how great it is. Especially because it's such a different product from anything in most people's experience.

Unlike a phone or a tablet, the Apple Watch is always on, and always on your body, which makes for some potentially unique interactions and experiences. We've reported on multiple surveys in which respondents say they're very satisfied with the watch and have stepped up their exercise and daily movements since wearing it. But it's tough to tell whether the device will become a ubiquitous, must-have device on the scale of an iPhone.

Well, here are the results of yet another survey, which took place close to home: BuzzFeed gave all of its employees Apple Watches in early June. So in August and September, we asked approximately 500 of our colleagues in BuzzFeed's editorial department what they thought. About 130 staffers responded — and they didn't hold back.

There are caveats to this, most notably that the people being surveyed didn't actually purchase the watch themselves. Instead, they were handed out as bonuses. In other words, nobody we asked had spent their own money on them; some undoubtedly would have, but it's impossible to know who or how many. With that in mind, here's what we found out.

Stephen Lam / Getty Images

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